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Practiced delivery of a cohesive theme and targeted talking points can mean the difference between negative and positive press coverage. The closest a company can come to controlling the outcome of their press coverage is to stay on message and tailor their comments to each publication's readership.

Catalyst has media-trained spokespeople from large and small companies to help sharpen their delivery, define their messages and convey their company's messages to the desired audience. These sessions can help executives prepare for editorial roundtables, industry speaking engagements and television appearances.